Today, Life Sciences sales, marketing, and information technology leaders implement a number of customer engagement disciplines including Multichannel Marketing (MCM), Omnichannel. Marketing (OCM), and in some cases, proprietary home grown sales and marketing strategies derived from digital initiatives coupled with analytics. MCM and OCM are defined as the
broadcast on multiple channels, with a focus on a customer’s channel preference and the customer buying journey. MCM and OCM are steps in driving a more effective customer engagement, but each can potentially fall short of providing the higher levels of confidence, transparency and return now mandated around every dollar spent in sales and marketing.
The Department of International Economics of The Graduate Institute offers a unique set of high-profile programmes aimed at students who want to pursue graduate studies. The admissions process is highly selective and based on a detailed application package that you are asked to submit. Every year we select the best candidates to become the part of our Master in International Economics. On average, we take 20 people each year.
Strong candidates with external Masters degrees in economics from universities of the top world-wide reputation should consider applying directly to the PhD in International Economics or PhD in Development Economics programmes.
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